User survey highlights from the Mayo Clinic EmbodyHealth newsletter survey confirm its value to both organizations
and individuals.

A Summary of Key Findings and Implications of a Mayo Clinic EmbodyHealth Newsletter Survey Conducted by Frank N. Magid Associates, a Leading Market Research Firm:

Methodology

A survey was sent to a sampling of readers of Mayo Clinic EmbodyHealth newsletter. A total of 7,254 surveys were completed and returned.

Major findings

Informative value

Mayo Clinic EmbodyHealth provides useful information I had not known before: 95%

Behavior change data

Mayo Clinic EmbodyHealth has encouraged me to (make/consider making) positive lifestyle changes: 95%

Health care consumer behavior

Mayo Clinic EmbodyHealth helps make me feel better prepared to deal with everyday health problems and avoid unnecessary visits to a health care provider: 65%

Mayo Clinic EmbodyHealth has given me more confidence in my ability to take care of my health: 77%

Readership and reach data

Read all articles: 68%
(an additional 22% say they read at least half of articles)

I share Mayo Clinic EmbodyHealth with family/friends: 72%

Implications of findings

Mayo Clinic EmbodyHealth newsletter provided the surveyed readers with valuable health information they had not known before. The information provided was read and led a majority to make or consider making a change to healthier behaviors.