ProductsMayo Clinic EmbodyHealth Newsletter:
Readership Survey Results
A summary of key findings and implications of a Mayo Clinic EmbodyHealth newsletter survey conducted by Frank N. Magid Associates, a leading market research firm.
Methodology
A survey was sent to a sampling of readers of Mayo Clinic EmbodyHealth newsletter. A total of 7,254 surveys were completed and returned.
Major Findings
Informative Value
Mayo Clinic EmbodyHealth provides useful information I had not known before: 95%
Behavior Change Data
Mayo Clinic EmbodyHealth has encouraged me to (make/consider making) positive lifestyle changes: 95%
Health Care Consumer Behavior
Mayo Clinic EmbodyHealth helps make me feel better prepared to deal with everyday health problems and avoid unnecessary visits to a health care provider: 65%
Mayo Clinic EmbodyHealth has given me more confidence in my ability to take care of my health: 77%
Readership and Reach Data
Read all articles: 68%
(an additional 22% say they read at least half of articles)
I share Mayo Clinic EmbodyHealth with family/friends: 72%
Implications of Findings
Mayo Clinic EmbodyHealth newsletter provided surveyed readers with valuable health information they had not known before. The information provided was read and led a majority to make or consider making a change to healthier behaviors.
