Mayo Clinic Tobacco Quitline:
Implementation Support

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A Dedicated Tobacco Quitline Client Service Team

Our experience operating quitlines for populations including companies, member organizations, health plans and states confirms Mayo Clinic Tobacco Quitline’s clinical excellence and administrative expertise. We are committed to rapid and efficient implementation of new clients, and provide the ongoing communication, reporting and clinical support necessary to ensure success.

A dedicated account manager leads our Quitline implementation team. This team works collaboratively with the client to set up required telecommunications, identify and modify database elements, produce and order all required printed materials to service Quitline callers and more. A customized implementation work plan is created for every client.

This plan will often include the following:

  • Report reviews that allow adjustments to meet client reporting needs during the implementation phase. This will allow Mayo Clinic Tobacco Quitline to make any necessary database changes.
  • Promotion campaign strategy that allows appropriate Quitline staffing to meet anticipated call volume projections.
  • Timely access to data loads to build the member eligibility database.
  • Delivery of pertinent referral information to meet client expectations for member referral to other programs and resources.

Effective Promotional Tools to Reach Your Population


Mayo Clinic Tobacco Quitline has a complete quit campaign our clients have used to reach more than a million potential program participants. Messages reinforce the benefits of program participation and living smoke-free to move them along the behavior change continuum. Quitline campaign materials include:

  • Brochures
  • Posters
  • Quarterly articles for internal newsletters and intranet sites
  • Short monthly messages for internal newsletters, intranet sites and broadcast e-mails
  • Wallet cards
  • Acetate stickers
  • Postcards

Materials are distributed on a regular basis to raise awareness and increase utilization. Working with our clients, a communication plan is developed to integrate with our client's overall communication plans. Our six-year history helping 13,000 enrollees stop smoking guides the development of promotional strategies and tactics proven to increase utilization and participant success.